The New Normal and other phrases of the year

So "The New Normal" topped the list for most overused phrase of 2009. I have used it myself and it was a good shorthand for the "unprecedented events" (second on the list) of the last 18 months.

I saw the phrase as a way of stopping any conversations that wandered off into fantasy scenarios of things getting back to normal (whatever that is).

What entrepreneurs are good at is seeing what's going on and doing something with it - whether that is improving their business model, their service or product or launching something new or into a new market.

The best companies that I see regularly have done just this and are better placed now as a result and certainly the worst option when things aren't working is doing more of the same.

The start of the year is a great time to review what you do, who for and why they should come and get it from you - the foundation questions for any business.

As ever come and talk to us and MDHUB members to get an honest and pragmatic view of your plans.

Here's to a good New Year and the latest "New Normal" (first mentioned in 2001 by Warren Buffet, so not that new.)